HOW IT ALL BEGAN
We created Fracture to help you share your stories and savor your memories.
It all started In Africa. Swaziland, to be exact. We were doing non-profit humanitarian work and would discuss their passions in their downtime – things like photography, entrepreneurship, and travel. We started thinking about what was wrong with the photo printing experiences we’d personally had and realized there was one common element: the frame. We thought, “what if we just… got rid of it?” And so, Fracture was born.
We also realized that home photo printing options were either high quality and expensive or cheap and flimsy. This represented an amazing opportunity to create an affordable, beautiful, and sustainable product that allows anyone to print photos on simple pieces of glass and easily hang them in their living spaces.
We came home, spent a handful of years figuring out roughly one million complicated things, and here we are. Fracture’s workshop and offices are based in Alachua Florida, printing thousands of your photos every week and shipping them around the world.
But the best thing? The knowledge that we’re working every day to help our customers create joy in their living spaces, share precious memories, and curate their unique experiences.